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{"id":2518,"date":"2020-05-30T22:43:36","date_gmt":"2020-05-30T19:43:36","guid":{"rendered":"https:\/\/www.gurukafa.net\/blog\/?p=2518"},"modified":"2020-08-29T02:07:14","modified_gmt":"2020-08-28T23:07:14","slug":"amp-nedir-seoya-etkileri-nelerdir","status":"publish","type":"post","link":"https:\/\/www.gurukafa.net\/blog\/amp-nedir-seoya-etkileri-nelerdir\/","title":{"rendered":"AMP Nedir? SEO’ya Etkileri Nelerdir?"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]AMP (H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar), mobil sayfalar\u0131 daha h\u0131zl\u0131 optimize etmek i\u00e7in tasarlanm\u0131\u015f a\u00e7\u0131k kaynakl\u0131 bir giri\u015fim projesidir. AMP hizmetleri<\/strong>, mobil uyumlu bir sayfan\u0131n daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flamaktad\u0131r. AMP son derece kullan\u0131c\u0131 dostu ve mevcut platformlar \u00fczerine in\u015fa edilmi\u015ftir. Ayr\u0131ca, WordPress ile tamamen uyumludur.<\/p>\n

\u00d6zetle, Google AMP, AMP HTML kullanarak sitenizin bir kopyas\u0131n\u0131 olu\u015fturman\u0131za izin vererek \u00e7al\u0131\u015f\u0131r. Bu i\u015flem, WordPress sitenizin daha yava\u015f y\u00fcklenmesine neden olan \u00f6\u011felerin \u00e7o\u011funu kald\u0131r\u0131r (JavaScript, \u00fc\u00e7\u00fcnc\u00fc taraf komut dosyalar\u0131, vb.) ve sitenizin daha h\u0131zl\u0131 y\u00fcklenmesini sa\u011flar.<\/p>\n

Google AMP’nin baz\u0131 dezavantajlar\u0131 olsa da bir\u00e7ok avantaj\u0131 vard\u0131r. Antalya reklam ajans\u0131<\/strong> GuruKafa olarak madalyonun her iki taraf\u0131n\u0131 da sizler i\u00e7in inceleyece\u011fiz.<\/p>\n

Hadi ba\u015flayal\u0131m!<\/p>\n

Google AMP\u2019nin avantajlar\u0131 nelerdir?<\/strong><\/h1>\n

Arama Motoru Optimizasyonu (SEO) i\u00e7in destekli<\/strong><\/p>\n

Google AMP<\/strong> hizmetlerinin<\/strong> sa\u011flad\u0131\u011f\u0131 en belirgin fayda, site h\u0131z\u0131n\u0131z\u0131 art\u0131rmas\u0131d\u0131r. Sayfan\u0131z\u0131n Arama Motoru Sonu\u00e7 Sayfalar\u0131 (SERP’ler) s\u0131ralamas\u0131nda y\u00fckselmesi sayfa h\u0131z\u0131na ba\u011fl\u0131d\u0131r. Google AMP hizmetleri<\/strong>, mobil aramalar s\u0131ras\u0131nda sitenizin ekran\u0131n \u00fcst k\u0131sm\u0131ndaki alan \u00fczerinde \u00f6ncelik verilen Google Haberler b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fcnmesini sa\u011flayacakt\u0131r. Bu SEO<\/a>‘nuzu daha iyi bir duruma getirerek g\u00fc\u00e7lendirecektir.<\/p>\n

Geli\u015fmi\u015f kullan\u0131c\u0131 deneyimi<\/strong><\/p>\n

Web siteniz mobil cihazlar i\u00e7in optimize edilmedi\u011fi takdirde, etkile\u015fimlerin neredeyse %33 oran\u0131nda azalma g\u00f6sterece\u011fi belirtilmi\u015ftir. Google AMP \u00e7al\u0131\u015fmalar\u0131<\/strong>, bu olumsuz durumlardan kurtulman\u0131za yard\u0131mc\u0131 olmaktad\u0131r. Sizler i\u00e7in kullan\u0131c\u0131 dostu mobil web sayfalar\u0131 olu\u015fturmay\u0131 kolayla\u015ft\u0131r\u0131r. Ayn\u0131 zamanda Google AMP, artan sunucu performans\u0131 ile Google’\u0131n baz\u0131 temel optimizasyon \u00f6zelliklerinden de yararlan\u0131r.<\/p>\n

\u0130zleme basitle\u015ftirildi<\/strong><\/p>\n

Mobil taray\u0131c\u0131 sayfalar\u0131n\u0131za etkile\u015fim g\u00f6ndermek yeterli de\u011fildir. Ayr\u0131ca sitenize nas\u0131l gelindi\u011fini bilmelisiniz. \u0130zleme, kullan\u0131c\u0131lar\u0131n nereden geldi\u011fini, hangi sayfalar\u0131 g\u00f6r\u00fcnt\u00fclediklerini vb. belirlemenize yard\u0131mc\u0131 olur. AMP s\u00fcr\u00fcmlerini daha ayr\u0131nt\u0131l\u0131 olarak inceleyebilece\u011finiz analitik ara\u00e7lar bulundu\u011fundan, AMP’de kullan\u0131c\u0131lar\u0131 ve site performans\u0131n\u0131 izlemek olduk\u00e7a kolayd\u0131r. Kullan\u0131c\u0131 davran\u0131\u015f\u0131 yaln\u0131zca g\u00f6zlemlenebildi\u011finde etkili olabilir. AMP \u00e7al\u0131\u015fmalar\u0131 ile yay\u0131nc\u0131lar iki etiket aras\u0131nda se\u00e7im yapmak i\u00e7in bu t\u00fcr etiket y\u00f6neticisi analizlerini kullanabilir. Bu etiketler, t\u0131klamalar \/ d\u00f6n\u00fc\u015f\u00fcmler, video ve ba\u011flant\u0131 izleme, ziyaret\u00e7i say\u0131lar\u0131, yeni ve geri gelen ziyaret\u00e7iler ve daha fazlas\u0131 gibi temel verilerin otomatik olarak izlenmesine yard\u0131mc\u0131 olur.<\/p>\n

WordPress, Parse.ly, Chartbeat, LinkedIn, Adobe Analytics, Pinterest ve Twitter gibi di\u011fer teknoloji \u00e7\u00f6z\u00fcmleri \u015firketleri de AMP’yi desteklemektedir.<\/p>\n

Artan sunucu performans\u0131<\/strong><\/p>\n

Google AMP, Google’\u0131n baz\u0131 temel optimizasyon \u00f6zelliklerinden yararlanarak baz\u0131 g\u00f6r\u00fcnt\u00fcler i\u00e7in bant geni\u015fli\u011fi kullan\u0131m\u0131n\u0131 azalt\u0131r. (g\u00f6r\u00fcnt\u00fc kalitesini etkilemeden) AMP, sunucunuzdaki y\u00fck\u00fc azaltarak sitenizin performans\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p>\n

Google AMP\u2019nin dezavantajlar\u0131 nelerdir?<\/strong><\/h2>\n

\"amp<\/p>\n

Basamakl\u0131 Stil Sayfalar\u0131 (CSS) ve JavaScript s\u0131n\u0131rlamalar\u0131<\/strong><\/p>\n

Google AMP, olduk\u00e7a h\u0131zl\u0131 y\u00fckleme s\u00fcreleri elde etmenizi sa\u011flasa da sitenizde yer alan; \u00f6zellikle y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc grafikleri, ayr\u0131nt\u0131l\u0131 animasyonlar\u0131, CSS ve JavaScript kullanan di\u011fer \u00f6\u011feleri kald\u0131racakt\u0131r. Bunun yerine sitenizin daha ba\u015far\u0131l\u0131 olmas\u0131 ad\u0131na bir web tasar\u0131m yat\u0131r\u0131m\u0131 yapabilirsiniz.<\/p>\n

Reklam geliri \u00f6zellikleri k\u0131s\u0131tlanm\u0131\u015ft\u0131r<\/strong><\/p>\n

Google AMP reklamlar\u0131 desteklese de bunlar\u0131 uygulama s\u00fcreci olduk\u00e7a karma\u015f\u0131kt\u0131r. Ayr\u0131ca harici reklam platformlar\u0131yla s\u0131n\u0131rl\u0131 entegrasyon potansiyeline de sahiptir.<\/p>\n

Eklentileri kullanarak WordPress AMP nas\u0131l kurulur?<\/h2>\n

\"wordpress<\/p>\n

Siteniz i\u00e7in AMP ayarlamak \u00fczere bir WordPress AMP eklentisine ihtiyac\u0131n\u0131z olacakt\u0131r. A\u015fa\u011f\u0131daki y\u00f6ntemlerden herhangi birine ge\u00e7meden \u00f6nce WordPress sitenizi yedeklemenizi \u00f6neririz. Bunu yapt\u0131ktan sonra kuruluma ba\u015flayabilirsiniz.<\/p>\n

WordPress ‘AMP’ Eklentisini Kullan\u0131n<\/h3>\n

AMP, WordPress siteniz i\u00e7in m\u00fckemmel bir eklenti arac\u0131d\u0131r. Varsay\u0131lan s\u00fcr\u00fcm, AMP kurulumunuzu \u00f6zelle\u015ftirmek i\u00e7in minimum miktarda \u00f6zelli\u011fe sahip olsada, se\u00e7eneklerinizi ek eklentiler yard\u0131m\u0131yla geni\u015fletilebilirsiniz.<\/p>\n

\u0130lk olarak, WordPress kontrol panelinizde Eklentiler-> Yeni Ekle \u2018ye gidin. Arama \u00e7ubu\u011funa \u201cAMP for WordPress<\/strong>\u201d yaz\u0131n ve WordPress i\u00e7in do\u011fru AMP eklentisini aray\u0131n \u2013 daha sonra y\u00fckleyin ve etkinle\u015ftirin. Ard\u0131ndan, g\u00f6sterge tablonuzdaki yeni g\u00f6r\u00fcn\u00fcm-> AMP sekmesine gidin. Bu AMP \u00f6zelle\u015ftirici sayfas\u0131n\u0131 getirecektir. Tasar\u0131m sekmesini se\u00e7in. Burada, WordPress AMP sitenizin g\u00f6r\u00fcnt\u00fclenme \u015feklini \u00f6zelle\u015ftirebilir ve sitenizi yay\u0131nlamadan \u00f6nce yap\u0131lan de\u011fi\u015fiklikleri izleyebilirsiniz. Sitenizin metnini, ba\u011flant\u0131s\u0131n\u0131 ve arka plan rengini ayarlayabilirsiniz.<\/p>\n

Siteniz i\u00e7in a\u00e7\u0131k veya koyu (siyah veya beyaz) bir renk d\u00fczeni isteyip istemedi\u011finizi de ayarlayabilirsiniz. Yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fiklikleri ekran\u0131n \u00fcst k\u0131sm\u0131ndaki yay\u0131nla d\u00fc\u011fmesine basarak kaydedebilirsiniz.<\/p>\n

Ayr\u0131ca yaz\u0131lar\u0131n, sayfalar\u0131n veya her ikisinin de WordPress AMP’de g\u00f6r\u00fcnt\u00fclenmesini isteyip istemedi\u011finizi ayarlayabilirsiniz. Bunu yapmak i\u00e7in WordPress kontrol paneline d\u00f6n\u00fcn ve AMP-> Genel’e gidin. WordPress AMP’nize dahil etmek istedi\u011finiz se\u00e7enekler i\u00e7in Yaz\u0131 Tipi Deste\u011fi alt\u0131ndaki kutular\u0131 i\u015faretleyin ve De\u011fi\u015fiklikleri Kaydet butonunu t\u0131klay\u0131n.<\/p>\n

Muhtemelen burada \u00e7ok fazla \u00f6zelle\u015ftirme se\u00e7ene\u011fi olmad\u0131\u011f\u0131n\u0131 fark edeceksiniz. Se\u00e7imlerinizi geni\u015fletmek i\u00e7in kullanabilece\u011finiz birka\u00e7 eklenti var. \u00d6rne\u011fin, pop\u00fcler Yoast SEO<\/strong> eklentisini AMP kurulumunuza entegre etmek i\u00e7in Gast for Yoast SEO & AMP’yi kullanabilirsiniz. Yoast SEO eklentiyi etkinle\u015ftirdikten sonra, Gast for Yoast SEO & AMP eklentisi i\u00e7in de ayn\u0131s\u0131n\u0131 yapmal\u0131s\u0131n\u0131z. Ard\u0131ndan, g\u00f6sterge tablonuzda SEO-> AMP’ye gidin ve oradan, yay\u0131nlar\u0131n ve medya t\u00fcrlerinin AMP deste\u011fine sahip olmas\u0131n\u0131 etkinle\u015ftirmek isteyip istemedi\u011finizi se\u00e7in.<\/p>\n

Sitenizi yap\u0131land\u0131rmay\u0131 tamamlad\u0131\u011f\u0131n\u0131zda de\u011fi\u015fikliklerinizi kaydetmeyi unutmay\u0131n.<\/p>\n

AMP ile SEO<\/a> \u0130li\u015fkisi Nedir?<\/strong><\/h2>\n

Mobil uyumluluk Google taraf\u0131ndan bir s\u0131ralama avantaj\u0131 yakalaman\u0131z ad\u0131na tasarlanm\u0131\u015ft\u0131r. Fakat AMP zorunlu bir s\u0131ralama kriteri de\u011fildir, bundan dolay\u0131 uygulanmas\u0131 ve etkinle\u015ftirilmesi tamamen size ba\u011fl\u0131d\u0131r. AMP mobil uyumluluk a\u00e7\u0131s\u0131ndan ba\u015fvurulmas\u0131 gereken ad\u0131mlardan bir tanesidir. Di\u011fer taraftan mobil sayfa y\u00fckleme h\u0131z\u0131 Google arac\u0131l\u0131\u011f\u0131 ile bir s\u0131ralama kriteri olarak kabul edilmektedir; bu durum AMP mobil sayfalar\u0131n h\u0131zl\u0131 y\u00fcklenmesine yard\u0131mc\u0131 oldu\u011fu i\u00e7in iki \u00f6nemli s\u0131ralama se\u00e7ene\u011finde avantajl\u0131 olman\u0131za katk\u0131da bulunabilir.<\/p>\n

AMP kullanman\u0131z zorunluluk de\u011fildir, ancak y\u00fckleme h\u0131z\u0131 avantaj\u0131n\u0131 g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda, sitenizde bu kriteri kullanman\u0131z\u0131 tavsiye ederiz. Sitenizin mobil y\u00fckleme h\u0131z\u0131n\u0131 yeterli buluyorsan\u0131z , AMP y\u00fcklemeniz gerekli de\u011fildir.<\/p>\n

Sitesi sahipleri veya kullan\u0131c\u0131lar\u0131 olarak sayfalar\u0131n h\u0131z\u0131n\u0131 ve performans\u0131n\u0131 \u00f6\u011frenme ihtiyac\u0131 duyar\u0131z. Bu ara\u00e7lar sayesinde web sitesinin h\u0131z\u0131n\u0131, optimizasyon testini ve hatalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebiliriz.<\/p>\n