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{"id":2868,"date":"2020-08-21T17:00:13","date_gmt":"2020-08-21T14:00:13","guid":{"rendered":"https:\/\/www.gurukafa.net\/blog\/?p=2868"},"modified":"2020-08-21T08:39:23","modified_gmt":"2020-08-21T05:39:23","slug":"ads-ve-seo-iliskisi-nedir","status":"publish","type":"post","link":"https:\/\/www.gurukafa.net\/blog\/ads-ve-seo-iliskisi-nedir\/","title":{"rendered":"Ads ve SEO \u0130li\u015fkisi Nedir?"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Globalle\u015fen d\u00fcnyam\u0131zda an itibariyle en \u00e7ok \u00f6ne \u00e7\u0131kan kavram olan teknoloji, \u00f6zellikle internetin bulunu\u015fu ve \u00e7e\u015fitli web site tabanl\u0131 yaz\u0131l\u0131mlarla g\u00fcnden g\u00fcne geli\u015fmekte ve b\u00fcy\u00fck de\u011fer kazanmaktad\u0131r. \u00d6zellikle Google\u2019\u0131n teknoloji alan\u0131nda devrim yaratan ve \u00e7\u0131\u011f\u0131r a\u00e7an \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 ile \u015fekillenen bu piyasada bir\u00e7ok farkl\u0131 b\u00fcy\u00fck teknoloji devi firma hizmet vermektedir. Google tabanl\u0131 olmak \u00fczere bir\u00e7ok farkl\u0131 yaz\u0131l\u0131mlar da hizmet hayat\u0131na devam etmekte ve \u00e7e\u015fitli sekt\u00f6rlere ama\u00e7 i\u00e7in internet \u00fczerindeki \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmektedir. Google\u2019\u0131n bu alanda devrim olarak sunmu\u015f oldu\u011fu Google Adwords veya yayg\u0131n ad\u0131yla Google Ads de 2000 y\u0131l\u0131ndan beri aram\u0131zda olup internet \u00fczerinde varl\u0131\u011f\u0131n\u0131 korumaktad\u0131r.<\/p>\n

Google Ads ve Dijital Reklamc\u0131l\u0131k Hizmetleri<\/strong><\/h2>\n
$\"GoogleAds\"$ <\/p>\n
Dijital reklamc\u0131l\u0131k hizmetleri, g\u00fcn\u00fcm\u00fczde internetin ve reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn h\u0131zl\u0131 bir ivmeyle geli\u015fmesi neticesinde b\u00fcy\u00fck oranda de\u011fer kazanm\u0131\u015f ve b\u00fcy\u00fck firmalar\u0131n da ilgisini \u00e7ekmeyi ba\u015farm\u0131\u015ft\u0131r. Genel anlamda dijital pazarlaman\u0131n alt kolu olarak nitelendirilebilecek bu hizmetler, g\u00fcnden g\u00fcne \u00e7ok b\u00fcy\u00fck oranda pop\u00fclerle\u015fmekte ve teknolojik geli\u015fmeler neticesinde de s\u00fcrekli olarak g\u00fcncellenmektedir. Dijital reklamc\u0131l\u0131k alan\u0131nda Google SEO ve Ads fark\u0131 <\/strong>olduk\u00e7a \u00f6nemli bir etmendir ve t\u00fcm dijital reklam i\u015flemleri bu hizmetler \u00e7er\u00e7evesinde toplumun hizmetine sunulmaktad\u0131r.<\/p>\n
Temel olarak bakt\u0131\u011f\u0131m\u0131zda Google Ads, Google markas\u0131n\u0131n sunmu\u015f oldu\u011fu nitelikli bir reklamc\u0131l\u0131k hizmetidir. Bu hizmet, Google \u00fczerinden reklam veren markalar\u0131n reklamlar\u0131n\u0131 biz kullan\u0131c\u0131lar\u0131n arama motorunda arad\u0131\u011f\u0131 kelimelerle ili\u015fkilendirerek sunmas\u0131n\u0131 sa\u011flar. \u00d6rne\u011fin; spor ayakkab\u0131 ile ilgili arama yapan bir birey, bir m\u00fcddet sonra \u00e7e\u015fitli web sitelerinin baz\u0131 b\u00f6l\u00fcmlerinde \u00e7e\u015fitli spor ayakkab\u0131 reklamlar\u0131 g\u00f6rebilir. Bu alanda reklam sahibi, verece\u011fi reklam hususunda belirli bir b\u00fct\u00e7e sunar ve Google Ads \u00fczerinden bu \u015fekilde reklam\u0131n\u0131 yay\u0131nlar. Reklam veren firmalar, s\u00f6z konusu reklam\u0131n yay\u0131nlanaca\u011f\u0131 \u00fclkeyi ve b\u00f6lgeyi se\u00e7mekte \u00f6zg\u00fcrd\u00fcr. Buna ek olarak reklam\u0131n yay\u0131nlanaca\u011f\u0131 g\u00fcn ve saat aral\u0131\u011f\u0131n\u0131 da kendi istekleri do\u011frultusunda belirleyebilir, ya\u015f ve cinsiyet gibi \u00e7e\u015fitli genel demografik \u00f6zellikleri de bu \u015fekilde se\u00e7ebilir.<\/p>\n
Google Adwords ve Genel \u00c7al\u0131\u015fma Prensibi<\/strong><\/h3>\n
Google Adwords arac\u0131l\u0131\u011f\u0131yla \u00e7e\u015fitli arama sonu\u00e7lar\u0131, \u00e7e\u015fitli reklamlarla do\u011frudan ili\u015fkilendirilir ve genel metin reklam\u0131 \u015feklinde internet \u00fczerinde y\u00fcr\u00fcrl\u00fc\u011fe konur. Reklam veren firma, t\u0131klama ba\u015f\u0131 maliyet ve d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131na maliyet gibi se\u00e7eneklerle reklam\u0131n\u0131 verebilir. Burada temel olarak reklam maliyeti; genel kullan\u0131c\u0131n\u0131n vermi\u015f oldu\u011fu teklife, s\u00f6z konusu sekt\u00f6re ve web sitesi sayfas\u0131n\u0131n alaka puan\u0131na g\u00f6re belirlenir. Reklam\u0131 verecek olan firma veya birey, s\u00f6z konusu reklam i\u00e7in belirli bir b\u00fct\u00e7e belirler ve bu \u00fccret do\u011frultusunda \u00f6deme yapar. Bunun ard\u0131ndan Google Ads reklam verme<\/a><\/strong> hizmetini kullanacak olan ki\u015fi, Google Adwords hizmetlerinden an\u0131nda faydalanmaya ba\u015flayabilir.<\/p>\n
Arama Motoru Optimizasyonu (SEO) Nedir?<\/strong><\/h2>\n
$\"SEO$ <\/p>\n
Herkesin merak etti\u011fi Google Ads ve SEO fark\u0131 <\/strong>alan\u0131nda detayl\u0131 bilgi vermeden \u00f6nce SEO hizmetinin tam olarak ne oldu\u011funu anlamak ve ne i\u015fe yarad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek \u00e7ok faydal\u0131 olacakt\u0131r. Arama motoru optimizasyonu ad\u0131yla da bilinmekte olan SEO \u00e7al\u0131\u015fmalar<\/a>\u0131, temel olarak internet sitelerinin arama motorlar\u0131n\u0131n \u00e7ok daha iyi bir \u015fekilde taranabilmesine olanak sa\u011flamaktad\u0131r. Genel anlamda internet sitesi optimizasyonuna dayal\u0131 olan SEO yapmak<\/strong>, reklamc\u0131l\u0131k alan\u0131nda bir\u00e7ok farkl\u0131 sekt\u00f6r i\u00e7erisinde \u00e7ok s\u0131k bir \u015fekilde kullan\u0131lmaktad\u0131r. Bu anlamda \u00f6zellikle Google SEO yapmak<\/strong> isteyen bireyler, Google Adwords ve SEO hizmetleri aras\u0131ndaki fark\u0131 net bir \u015fekilde kavramal\u0131 ve reklamc\u0131l\u0131k hizmetlerini de bu do\u011frultuda almal\u0131d\u0131r.<\/p>\n
Modern zamanlarda \u00f6zellikle internetin pop\u00fcler olmas\u0131 ile ba\u015flayan s\u00fcre\u00e7te \u00e7e\u015fitli web siteleri ile b\u00fcy\u00fck mebla\u011flarda paralar kazanan firmalar, dijital pazarlama sekt\u00f6r\u00fcn\u00fc g\u00fc\u00e7lendirmekte ve s\u00fcrekli olarak geli\u015fimine destek olmaktad\u0131r. Bu alanda da Google firmas\u0131n\u0131n tart\u0131\u015fmas\u0131z bir \u00fcst\u00fcnl\u00fc\u011f\u00fc bulunmakta ve firma reklamc\u0131l\u0131k anlam\u0131nda \u00e7e\u015fitli somut projelere imza atmaktad\u0131r. Ki\u015filerin Google \u00fczerinden yapm\u0131\u015f olduklar\u0131 aramalara g\u00f6re \u00e7e\u015fitli reklamlar\u0131 ekranlar\u0131m\u0131za kadar getiren bu sistemler ile \u00e7e\u015fitli firmalar internet \u00fczerinden hem kolay bir \u015fekilde para kazanabilirken hem de vermi\u015f olduklar\u0131 \u00e7e\u015fitli dijital reklamlar\u0131 di\u011fer insanlara ula\u015ft\u0131rabiliyor.<\/p>\n
Genel olarak bakt\u0131\u011f\u0131m\u0131z da ise, SEO ve Google Ads sistemlerine ba\u015fl\u0131 ba\u015fl\u0131na ayr\u0131 sistemler gibi de\u011fil de birbirlerinin tamamlay\u0131c\u0131 hizmetleri olarak d\u00fc\u015f\u00fcnmekte fayda vard\u0131r. \u00c7\u00fcnk\u00fc Google firmas\u0131 da bu iki hizmeti b\u00fct\u00fcnle\u015ftirici bir \u015fekilde kullanarak, dijital pazarlama ve dijital reklamc\u0131l\u0131k hizmetlerini devam ettirmektedir. Google Ads ve SEO<\/strong> hizmetleri, g\u00fcn\u00fcm\u00fczde d\u00fcnyan\u0131n bir\u00e7ok farkl\u0131 k\u00f6\u015fesinde olduk\u00e7a etkin bir \u015fekilde kullan\u0131lmaktad\u0131r.<\/p>\n
SEO hizmetlerine bakt\u0131\u011f\u0131m\u0131zda temel olarak anahtar kelimelerin olduk\u00e7a fazla bir \u015fekilde \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu anlamda Google firmas\u0131n\u0131n arama sonu\u00e7lar\u0131 konusunda \u00e7e\u015fitli kriterleri yer almakta ve arama motorlar\u0131 \u00fczerindeki arama sonu\u00e7lar\u0131n\u0131n suistimal edilmemesi i\u00e7in bu gibi bilgiler firma taraf\u0131ndan sakl\u0131 tutulmaktad\u0131r ve yay\u0131nlanmamaktad\u0131r. Fakat Google, baz\u0131 konularda temel ipu\u00e7lar\u0131 vererek reklamc\u0131l\u0131\u011f\u0131n nas\u0131l yap\u0131ld\u0131\u011f\u0131na dair \u00f6nemli bilgileri de halka sunmaktad\u0131r.<\/p>\n
Google Adwords ve SEO Uygulamalar\u0131n\u0131n Farkl\u0131l\u0131klar\u0131<\/strong><\/h3>\n
B\u00fct\u00fcn bunlar\u0131n yan\u0131 s\u0131ra Google Ads hizmetleri ve SEO \u00e7al\u0131\u015fmalar\u0131 aras\u0131nda \u00e7e\u015fitli farklar ve benzerlikler de yer almaktad\u0131r. \u0130lk olarak b\u00fct\u00e7e olduk\u00e7a belirleyici bir etmendir. Genel olarak Adwords i\u00e7in belirli bir b\u00fct\u00e7e ayr\u0131lmas\u0131 gerekirken, SEO uygulamalar\u0131 i\u00e7in belirli bir hedef kitle belirlenir ve bu amaca ula\u015fana kadar masraf yap\u0131lmas\u0131 yeterlidir. Bunun yan\u0131 s\u0131ra sonu\u00e7 alma s\u00fcresinde de Adwords, SEO uygulamalar\u0131na g\u00f6re \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde sonu\u00e7 verir. Google Adwords ile birka\u00e7 saat i\u00e7erisinde gelinebilecek noktalar\u0131n, SEO uygulamalar\u0131 ile haftalar s\u00fcrmesi olduk\u00e7a m\u00fcmk\u00fcnd\u00fcr. Bu s\u00fcre\u00e7 de s\u00f6z konusu sekt\u00f6r i\u00e7erisindeki rekabeti \u00f6nemli \u00f6l\u00e7\u00fcde etkilemektedir.<\/p>\n
Kal\u0131c\u0131l\u0131k konusunda ise SEO, Google Adwords\u2019e nazaran \u00e7ok daha kal\u0131c\u0131d\u0131r. Google Adwords ile k\u0131sa bir s\u00fcre\u00e7 i\u00e7erisinde \u00e7ok fazla bir pop\u00fclarite elde edilirken, SEO ile uzun s\u00fcreli ve etkili sonu\u00e7lar elde edilebilir. Burada geni\u015f kitlelere uzun s\u00fcreli ula\u015fmak i\u00e7in SEO, daha k\u0131s\u0131tl\u0131 kitlelere h\u0131zl\u0131 bir \u015fekilde eri\u015fmek i\u00e7in Google Adwords kullan\u0131m\u0131 esast\u0131r. Al\u0131nan d\u00f6n\u00fc\u015f i\u00e7in ise SEO\u2019nun \u00e7ok daha \u00f6nde oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Bu noktada esas olan \u00e7ok fazla t\u0131klanmaya fazla say\u0131da geri d\u00f6n\u00fc\u015f alabilmek i\u00e7in belirli harcamalar\u0131n yap\u0131lmas\u0131 gereklili\u011fidir. Bu harcama tablosu da yapman\u0131z gereken do\u011fru yat\u0131r\u0131m se\u00e7enekleri hakk\u0131nda do\u011frudan bilgi verir.<\/p>\n
\u00dcst s\u0131ralar i\u00e7erisinde yer alma garantisinde ise, Google Adwords yine daha az tercih edilmelidir. Uzun s\u00fcreli ve do\u011fru stratejiler i\u00e7in \u00e7ok daha uygun olan SEO, burada devreye girmekte ve i\u015fletmenizin reklam\u0131n\u0131n uzun s\u00fcreli olarak zirvede yer almas\u0131na da olanak tan\u0131maktad\u0131r. Bu bilgiler e\u015fli\u011finde bireyler, uzun vadeli veya k\u0131sa vadeli olmak \u00fczere yapmak istedikleri yat\u0131r\u0131ma g\u00f6re Adwords veya SEO\u2019yu tercih etmeli ve gelece\u011fe d\u00f6n\u00fck planlamalar\u0131n\u0131 bu do\u011frultuda yapmal\u0131d\u0131r.<\/p>\n
Yukar\u0131daki bilgiler \u0131\u015f\u0131\u011f\u0131nda sonu\u00e7 olarak; reklamc\u0131l\u0131k alan\u0131nda at\u0131l\u0131mda bulunmak isteyen ki\u015fi veya firmalar, gelece\u011fe dair planlar\u0131n\u0131 ve b\u00fct\u00e7elerini do\u011fru bir \u015fekilde belirledikten sonra kendilerine uygun olarak Google Ads veya SEO uygulamalar\u0131n\u0131 tercih etmelidirler. Ayr\u0131ca do\u011fru bir planlama ve b\u00fct\u00e7eyle dijital reklamc\u0131l\u0131k alan\u0131nda \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftiren ki\u015filerin, bu alan i\u00e7erisinde \u00e7ok daha ba\u015far\u0131l\u0131 ve istikrarl\u0131 bir tablo \u00e7izdikleri de bilinen bir ger\u00e7ektir.[\/vc_column_text][vc_message]Antalya reklam ajans\u0131 GuruKafa, offline ve online olarak hizmet veren logo, g\u00f6rsel kimlik, grafik ambalaj, web site \/ mobil uygulama aray\u00fcz tasar\u0131mlar\u0131, kullan\u0131c\u0131 deneyimi geli\u015ftirme, profesyonel sosyal medya ile web site y\u00f6netimleri, yarat\u0131c\u0131 ve etkile\u015fimli kampanya olu\u015fturma, sosyal sorumluluk projeleri, fikir, kurgu, konsept belirleme, katalog, sunum, bro\u015f\u00fcr ve kartvizit tasar\u0131mlar\u0131, film \u00e7al\u0131\u015fmalar\u0131 ve foto\u011fraf \u00e7ekimi, etkinlik d\u00fczenleme, marka dan\u0131\u015fmanl\u0131\u011f\u0131,\u00a0SEO \u00e7al\u0131\u015fmalar\u0131 ve Google Ads<\/strong>\u00a0\u00fczerine profesyonel hizmet vermektedir.<\/p>\n
Profesyonel SEO ve Google Ads hizmetleri<\/strong>\u00a0almak i\u00e7in, Antalya reklam ajans\u0131 GuruKafa\u2019y\u0131 tercih edebilirsiniz.<\/p>\n
Teklif Al\u0131n!<\/strong><\/a>[\/vc_message][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
Globalle\u015fen d\u00fcnyam\u0131zda an itibariyle en \u00e7ok \u00f6ne \u00e7\u0131kan kavram olan teknoloji, \u00f6zellikle internetin bulunu\u015fu ve \u00e7e\u015fitli web site tabanl\u0131 yaz\u0131l\u0131mlarla g\u00fcnden g\u00fcne geli\u015fmekte ve b\u00fcy\u00fck de\u011fer kazanmaktad\u0131r. \u00d6zellikle Google\u2019\u0131n teknoloji alan\u0131nda devrim yaratan ve \u00e7\u0131\u011f\u0131r a\u00e7an \u00e7e\u015fitli \u00e7al\u0131\u015fmalar\u0131 ile \u015fekillenen bu piyasada bir\u00e7ok farkl\u0131 b\u00fcy\u00fck teknoloji devi firma hizmet vermektedir.<\/p>\n","protected":false},"author":1,"featured_media":2881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[173,77,255,157,458,500,503,504,501,502],"class_list":{"0":"post-2868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-antalya-google-ads","9":"tag-antalya-reklam-ajansi","10":"tag-antalya-reklam-ajanslari","11":"tag-antalya-seo","12":"tag-google-ads-reklam-verme","13":"tag-google-ads-ve-seo","14":"tag-google-ads-ve-seo-farki","15":"tag-google-seo-ve-ads-farki","16":"tag-google-seo-yapmak","17":"tag-seo-yapmak"},"_links":{"self":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":6,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"predecessor-version":[{"id":2882,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions\/2882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/media\/2881"}],"wp:attachment":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}