Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme di\u011fer ad\u0131yla design thinking, ak\u0131llarda yaln\u0131zca tasar\u0131mc\u0131lara \u00f6zg\u00fc bir kavramm\u0131\u015f gibi konumlanabilir; fakat hi\u00e7 de \u00f6yle de\u011fil. Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme<\/strong>, temel ilkelerini tasar\u0131m d\u00fcnyas\u0131ndan alsa da bir\u00e7ok alanda yenilik\u00e7i fikri benimseyenler i\u00e7in son derece etkili \u00e7\u00f6z\u00fcm y\u00f6ntemleri sunar. Google, Apple, Samsung vb. gibi d\u00fcnyan\u0131n \u00f6nde gelen \u00f6nemli markalar\u0131 tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme modelini benimser. Stanford, Harvard ve MIT gibi \u00fcniversitelerde ders niteli\u011finde \u00f6\u011fretildi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek \u00f6nemini gayet a\u00e7\u0131k bir \u015fekilde kavrayabiliriz. Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme<\/strong> modeli<\/strong>ni tan\u0131mlayacak olursak: Bir probleme \u00e7\u00f6z\u00fcm geli\u015ftirirken kullan\u0131c\u0131y\u0131 merkeze alarak \u00fcr\u00fcn, hizmet veya organizasyon geli\u015ftirme a\u015famas\u0131nda kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 anlamaya, h\u0131zl\u0131 prototip olu\u015fturmaya ve yarat\u0131c\u0131 fikirler \u00fcretmeye ba\u011fl\u0131 inovatif bir yakla\u015f\u0131md\u0131r. Bu y\u00fczden tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme, kullan\u0131c\u0131 merkezli yakla\u015f\u0131m\u0131n yenili\u011fe, yenili\u011fin ise farkl\u0131la\u015fmayla yarataca\u011f\u0131 rekabet avantaj\u0131n\u0131 savunur. Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme modelini benimserseniz yaln\u0131zca geriye d\u00f6n\u00fck verilere veya kan\u0131tlara y\u00f6nelik riskli tahminler ileri s\u00fcrmek yerine, m\u00fc\u015fterinin ger\u00e7ekten ne istedi\u011fine y\u00f6nelik do\u011fru ve yerinde kararlar verirsiniz.<\/p>\n

Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme A\u015famalar\u0131<\/h2>\n

Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme a\u015famalar\u0131<\/strong> do\u011frusal bir \u00e7izgide ilerlemez. Geriye y\u00f6nelik tekrarlanmas\u0131 ve ke\u015ffedilmesi gereken ad\u0131mlar olabilir. Standford \u00dcniversitesi Hasso Plattner Tasar\u0131m Enstit\u00fcs\u00fc\u2019ne g\u00f6re be\u015f a\u015fama vard\u0131r, bunlar;<\/p>\n

Empati <\/strong><\/h3>\n

Empati bir sorunu \u00e7\u00f6z\u00fcme kavu\u015fturmak ve durumu anlayabilmek ad\u0131na ba\u015fvuraca\u011f\u0131m\u0131z ilk ad\u0131md\u0131r her zaman. \u0130lgili konu \u00fczerine muhataplar\u0131 ve kullan\u0131c\u0131lar\u0131 merkeze alarak onlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131 ile konuyu incelemek ve kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlayacak do\u011frultuda g\u00f6zlemlemek bu ad\u0131mda ger\u00e7ekle\u015fir.<\/p>\n

Tan\u0131mlama<\/strong><\/h3>\n

Birinci a\u015famada elde edilen veriler ve g\u00f6zlemler sonucunda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131klar\u0131 problemi tan\u0131mlamak ve var olan sorundan nas\u0131l etkilendiklerini \u00f6n g\u00f6rmek bu a\u015famada ger\u00e7ekle\u015fir. Bu a\u015famada dikkat edilmesi gereken nokta, problemi tan\u0131mlarken tek tarafl\u0131 de\u011fil kullan\u0131c\u0131y\u0131 merkeze alarak onun ihtiya\u00e7lar\u0131 do\u011frultusunda tan\u0131mlama yapmak olacakt\u0131r.<\/p>\n

Fikir<\/strong><\/h3>\n

Bir \u00f6nceki a\u015famada tan\u0131mlam\u0131\u015f oldu\u011funuz probleme y\u00f6nelik \u00e7\u00f6z\u00fcm \u00fcretme a\u015famas\u0131d\u0131r. Yenilik\u00e7i ve i\u015flevsel \u00e7\u00f6z\u00fcmler bulmak i\u00e7in beyin f\u0131rt\u0131nas\u0131 yapmak \u00f6nemlidir. Bu s\u00fcre\u00e7te ba\u015fka fikirlere a\u00e7\u0131k olmak s\u00fcrecin sonunda i\u015fe yarar fikre daha kolay ula\u015fman\u0131z\u0131 sa\u011flar.<\/p>\n

Prototip<\/strong><\/h3>\n

D\u00f6rd\u00fcnc\u00fc a\u015fama prototip a\u015famas\u0131 bu a\u015famada \u00f6ne s\u00fcr\u00fclen fikirler \u00e7er\u00e7evesinde mant\u0131kl\u0131, sistemli ve soruna en uygun \u00e7\u00f6z\u00fcm bulunur. Hizmet veya uygulaman\u0131n taslak hali olu\u015fturulur. Bu a\u015faman\u0131n amac\u0131 kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fc veya hizmeti nas\u0131l kabul edeceklerinin \u00f6n izlemesidir. Fikrin ger\u00e7ek versiyonunu h\u0131zl\u0131 bir \u015fekilde ortaya koymak bu a\u015famada \u00f6nemlidir.<\/p>\n

Test\\De\u011ferlendirme<\/strong><\/h3>\n

Son a\u015fama olan test a\u015famas\u0131nda, prototip a\u015famas\u0131nda belirlenen uygulama veya \u00fcr\u00fcn test edilerek ortaya \u00e7\u0131kan sonu\u00e7lar de\u011ferlendirilir. Kullan\u0131c\u0131lar\u0131n prototiple nas\u0131l etkile\u015fime girdi\u011fini g\u00f6zlemlemek ve geribildirim toplamak bu a\u015famada \u00f6nemlidir. Bu de\u011ferlendirmeler sonucunda iyile\u015ftirme yap\u0131lmas\u0131 gereken konular tespit edilir.<\/p>\n

Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme \u0130lkeleri<\/h2>\n

Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme modelini gerek ki\u015fisel hayat\u0131n\u0131zda gerekse i\u015f hayat\u0131n\u0131zda benimsemek problemlerinize yepyeni bak\u0131\u015f a\u00e7\u0131lar\u0131 ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler getirir. Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme modelinin ilkelerine k\u0131saca de\u011finecek olursak;<\/p>\n

Kullan\u0131c\u0131 odakl\u0131l\u0131k:<\/strong> Ba\u015fta da bahsetti\u011fimiz gibi tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme tamamen kullan\u0131c\u0131y\u0131 merkeze alarak ve ondan gelen geri bildirimlerden yola \u00e7\u0131karak \u00e7\u00f6z\u00fcmler \u00fcretmektir. Bu nedenle s\u00fcrecin \u00f6nemli bir par\u00e7as\u0131 olan kullan\u0131c\u0131ya odakl\u0131 kalmak her zaman daha iyi \u00e7\u00f6z\u00fcmler getirir.<\/p>\n

Deney ve yineleme:<\/strong> Bu ilke, s\u00fcreci de\u011ferlendirme ile yak\u0131ndan alakal\u0131d\u0131r. Prototipleme veya test a\u015famalar\u0131nda elde edilen kullan\u0131c\u0131 geri bildirimlerine uygun olarak s\u00fcre\u00e7te de\u011fi\u015fikli\u011fe gidilebilir. Yinelemeli bir yakla\u015f\u0131m olmas\u0131, ad\u0131mlar\u0131 tekrarlama, s\u00fcre\u00e7teki eksikleri fark etme ve iyile\u015ftirmeye haz\u0131rl\u0131k sa\u011flar.<\/p>\n

Eyleme y\u00f6nelik yakla\u015f\u0131m:<\/strong> Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnmek son derece uygulama odakl\u0131 bir yakla\u015f\u0131md\u0131r. Kullan\u0131c\u0131lar\u0131n ne istedi\u011fine y\u00f6nelik olarak tahminlerde bulunmak yerine, yak\u0131ndan ili\u015fki kurarak ger\u00e7ek d\u00fcnyada kullan\u0131c\u0131y\u0131 test etmenizi ve direkt \u00e7\u00f6z\u00fcmler \u00fcretmenizi sa\u011flar.<\/p>\n

\u0130\u015f birli\u011fi:<\/strong> Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme<\/strong> amac\u0131 farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 sunarken \u00e7e\u015fitli fikirleri bir arada toplar. Birbirinden farkl\u0131 disiplinler aras\u0131nda i\u015f birli\u011fi olu\u015fmas\u0131n\u0131 te\u015fvik eder.<\/p>\n

Fikir:<\/strong> Olduk\u00e7a \u00e7\u00f6z\u00fcm odakl\u0131 olan bu d\u00fc\u015f\u00fcnme modeli, m\u00fcmk\u00fcn oldu\u011funca potansiyel \u00e7\u00f6z\u00fcme ula\u015fma hedefindedir. Fikir olu\u015fturma a\u015famas\u0131nda da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi birbirinden farkl\u0131 fikirler ortaya konarak beyin f\u0131rt\u0131nas\u0131 yap\u0131l\u0131r. Fikir sahiplerinin niteliklerinden ziyade fikir miktar\u0131 \u00f6nemli bir yere sahiptir.<\/p>\n

Tasar\u0131m Odakl\u0131 D\u00fc\u015f\u00fcnme Ne \u0130\u015fe Yarar?<\/h2>\n

Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnmenin bu kadar ayr\u0131nt\u0131s\u0131na girmi\u015fken normalden farkl\u0131 olarak bize ne kataca\u011f\u0131ndan ve ne i\u015fimize yarayaca\u011f\u0131ndan bahsedelim. Kullan\u0131c\u0131 verileriyle ba\u015flayan ve ger\u00e7ek i\u015fe yarar fikre ula\u015fana kadar bir\u00e7ok a\u015famadan ge\u00e7en bu s\u00fcre\u00e7, kolektif uzmanl\u0131ktan yararlanarak beyin f\u0131rt\u0131nas\u0131 yapmaya ve ekipteki her ki\u015finin uzmanl\u0131\u011f\u0131 do\u011frultusunda farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla yeni \u00e7\u00f6z\u00fcmler \u00fcretmeyi sa\u011flar. Kolektif bir fikir payla\u015f\u0131m\u0131 ve d\u00fc\u015f\u00fcnme \u015fekli, uygulanabilir en iyi \u00e7\u00f6z\u00fcm\u00fc kolayca \u00f6n\u00fcm\u00fcze koyar. K\u0131saca ayn\u0131 problem i\u00e7in bir\u00e7ok yol ve yenili\u011fi ke\u015ffetmemizi sa\u011flar. Beyin f\u0131rt\u0131nas\u0131, d\u00fc\u015f\u00fcncelerde ya\u015fanan k\u0131s\u0131tl\u0131l\u0131\u011f\u0131 ve kal\u0131plar\u0131 ortadan kald\u0131r\u0131r. \u00d6zetle tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme size bir\u00e7ok avantaj\u0131 bir arada sunarken hedefinize gidece\u011finiz yolu bir hayli k\u0131salt\u0131r.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme di\u011fer ad\u0131yla design thinking, ak\u0131llarda yaln\u0131zca tasar\u0131mc\u0131lara \u00f6zg\u00fc bir kavramm\u0131\u015f gibi konumlanabilir; fakat hi\u00e7 de \u00f6yle de\u011fil. Tasar\u0131m odakl\u0131 d\u00fc\u015f\u00fcnme, temel ilkelerini tasar\u0131m d\u00fcnyas\u0131ndan alsa da bir\u00e7ok…<\/p>\n","protected":false},"author":2,"featured_media":3568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[187,374,377,77,255,641,212,864,863,74,296,862,861,865,860],"class_list":{"0":"post-3562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tasarim","8":"tag-antalya-ajans","9":"tag-antalya-dijital-pazarlama","10":"tag-antalya-en-iyi-reklam-ajansi","11":"tag-antalya-reklam-ajansi","12":"tag-antalya-reklam-ajanslari","13":"tag-antalya-reklam-calismasi","14":"tag-antalya-sosyal-medya-calismalari","15":"tag-design-thinking","16":"tag-design-thinking-nedir","17":"tag-gurukafa-antalya-reklam","18":"tag-gurukafa-reklam-ajansi","19":"tag-tasarim-odakli-dusunme-asamalari","20":"tag-tasarim-odakli-dusunme-nasil-gerceklesir","21":"tag-tasarim-odakli-dusunme-nasil-olusur","22":"tag-tasarim-odakli-dusunme-nedir"},"_links":{"self":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/3562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/comments?post=3562"}],"version-history":[{"count":4,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions"}],"predecessor-version":[{"id":3570,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/posts\/3562\/revisions\/3570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/media\/3568"}],"wp:attachment":[{"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/media?parent=3562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/categories?post=3562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gurukafa.net\/blog\/wp-json\/wp\/v2\/tags?post=3562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}